The
fortune is in the list.
If
I had a dollar for every time I've heard that
said, well, I'd already have a fortune! :-)
However
"broken-recordish" it may sound, it
is a truthful statement. The fortune REALLY IS
in the list.
Fact
is, if you possess the knowledge of how to grow
and profit from opt-in lists, you can pretty much
write your own ticket.
And,
if you'll read the remainder of this article,
I'll pass that knowledge right on to ya.
It
comes down to getting folks to do four things...
1.
REQUEST. First things first, you need to convince
people to "opt-in" to your list. That
is, get them to join your list of their own free
will.
Usually,
this involves giving away a mini-course, report
or newsletter from your web site. All you need
is..
-
An Attention Grabbing Title. (I could have chosen
"4 Keys to Successful Email Promotions"
for this article, but is that as attention-grabbing
as "How to Pull in As Much Profit As Your
Wallet Will Hold From Opt-In Lists"?)
-
A Handful of Bulleted Benefits. (A short list
of 4-6 desirable things subscribers will learn
if they join your list. Think "what's in
it for me?")
-
An Opt-In Submission Form. (Your autoresponder
system will provide this for you.)
NOTE:
The BEST way to get folks to join is to embed
the above mentioned items DIRECTLY in the most
prominent place you have your site visitors' attention.
Usually this is 3-5 paragraphs into your sales
letter or 1/3 of the way into an ezine article.
2.
RECEIVE. After visitors to your site have "requested"
information by joining your list, it's critical
that your emails be delivered successfully to
their inbox. With all of the filters in place
(among other hazards) this can be quite a chore.
One
thing you'll want to do for certain is check your
SPAM rating to make certain it's in an acceptable
range. Again, most of the better autoresponder
services offer this feature for you.
You
can also do things like...
-
Get your subscribers to "approve" mailings
from you.
-
Authenticate yourself as a legitimate mailer when
you receive a "response challenge" from
protection services such as Spam Arrest.
-
Use alternative formats of your email messages
such as "downloadable email messages"
in PDF format.
3.
READ. When your emails successfully arrive at
the inboxes of your subscribers, another task
awaits - getting them to actually open your message
and read it.
This
is going to depend upon your "subject line".
It is paramount that your subject line be intriguing
enough to convince your readers to stop what they
are doing and take a look inside.
One
way to get this done is to create a swipe file
of email subject lines that have convinced YOU
to read the messages and then modify those subject
lines for your own use.
Ex.
I received an email that had the subject line
of "This affiliate tip is almost too easy"
that caught my attention and forced me to read
the associated message.
This
subject line could easily be used in a variety
of different niches...
-
This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy
4.
RESPOND. When you have convinced your subscribers
to open your email message and read its contents,
the only remaining "task" is to get
them to respond.
You
want them to take action. Click a link. Go somewhere.
Ultimately, spend money with you.
The
only way you'll be able to do this is follow a
simple catch phrase I've been teaching for years:
"useful, but incomplete".
It
simply means this: your messages must provide
content that is useful to your subscribers (otherwise,
they'll unsubscribe faster than you can say "oops"!),
but is also "incomplete" in that there
is some additional offer that could enhance or
maximize that content.
Ex.
You might write an article that shares "7
Ways to Profit With Autoresponders" to send
to your list. That's "useful" information
to those who are interested in that particular
topic. It's also "incomplete" because
they need an autoresponder service to put the
information into action. That's your cue to promote
your recommended autoresponder service.
See
how it works?
If
you want to pad your wallet with profits by using
opt-in lists, this is how you do it:
Get
people to do these four things
-
Request
- Receive
- Read
- Respond
This
is a system that has never failed, will never
fail. I've used it. Others have used it.
Now,
it's your turn to use it.
------------------------------
For
the first time, ever, Jimmy D. Brown is sharing
his simple, yet powerful 6-step system that will
show you how to grow your list, provide your readers
with the content they crave and start making more
money than you ever expected from your list. Do
I have your attention yet? Then click
here to get your copy of the List Profit System
today.
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