I'm
an observer. I watch marketers and how they work.
I look at how people respond to marketing. And
I've
discovered something interesting over the years
that I
want to share with you as it relates to building
your
internet business.
Hot
topics and trends come along regularly. There's
always
a new "in" thing making an appearance
on the radar screen.
And whenever there's a new rage, there will be
marketers
who jump on the bandwagon.
That
can pay off big for YOU if you're smart.
Let
me explain.
What
happens when a new trend or technique or tool
surfaces?
***
People begin to talk about it.***
Marketers
begin convincing people why they need it.
Consumers tell their stories. Discussions take
place. Hype
builds. Sometimes controversy breaks out. An education
process unfolds.
Through
it all ... DEMAND increases.
Now,
here's where you come along.
You
piggyback on the popularity of the latest big
hit by
creating a small report on the topic. You get
the benefit of
other marketers creating hungry leads for your
offer without
them even knowing it.
Let
me give you an example -
EXAMPLE
When
John Reese released Traffic Secrets it was a huge
success.
He sold over a million dollars worth of product
in one twenty-four
hour period. However, at a $997.00 asking price,
it was out of reach
for many consumers.
But...
What
if YOU had decided to write a 15 page small report
entitled,
"Free Traffic Secrets" and offered it
for $20 ... do you think
you would have had any takers? Of course!
Why?
Because every marketer on the planet was talking
about
the need for web site traffic so they could build
interest in
John's course. They were creating hungry leads
for your offer
without them even knowing it.
All
of these marketers expertly and persuasively pointed
out
the necessity, benefits and usages of getting
web site traffic.
They, in essence, would have created demand for
the TOPIC of your
small report.
1.
Many of those that couldn't afford John's high-ticket
product
would likely buy your small report because the
end result of
getting site traffic was something they had been
told repeatedly
they needed!
2.
Many of those who could afford John's high-ticket
product would
also likely buy your small report because of the
same reason AND
they would like to know what you might offer differently
than John.
Do
you see how powerful this is?
Even
as I type this lesson out, I have received DOZENS
of emails
today announcing a new co-registration product
that everyone's talking
about.
I
could spend a few hours this evening writing a
small report on
the same topic and sell it like crazy tomorrow
because of everything
that's being said about the subject today.
So,
what's the lesson for you to learn here -
**The
surest way to create a hot-selling small report
is to
pick a topic related to that which everyone is
talking about.***
You
know, it doesn't matter what "market"
you're in, chances are you see
the same kinds of outbreaks that I see in "internet
marketing" circles ...
*
Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends
The
list could go on and on, right?
It
shouldn't come as a big surprise that you need
to monitor what's going
on around you, specifically looking for the latest
topic everyone's talking
about.
You
can do this by regularly browsing 4 trend and
event "hot spots"...
1.
Active Forums. Find at least one ACTIVE forum
related to your market and
regularly visit it to look for ideas. Keyword
here is "active". The ideal
forum will have a number of participants who regularly
post messages.
2.
News Feeds. You can begin with Google.com's news
center at http://news.google.com.
You should also look for a news feed or site that
is specific to your field
of interest. For example: I regularly visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian
sites.
3.
Article Directories. Spend a few minutes at your
favorite article directory,
focusing specifically on the NEWEST articles posted
and the TOP RECENT articles
read. I regularly check http://goarticles.com.
4.
Competitor's Lists. You'll also want to "spy"
on what your competition is doing
by joining their lists. When a major competitor
begins highlighting certain
topics in their content (I.E. "articles")
and / or releases or promotes a specific
product, it's a good indication that you should
pay attention.
All
of these things allow you to capitalize on the
current buzz!
Create
small reports based on these buzz-worthy topics.
.........................
Jimmy D. Brown is the author of "Small Reports
Fortune" - if
you can write 7-15 page small reports, you can
earn a living
online working just a few hours each week from
your home.
Look for his EXCLUSIVE formula "Creating
A Six-Figure Income
With Small Reports" by clicking
here.
.........................
