I
want you to add a new word to your business vocabulary
-
The
word is "specialization".
A
new age has dawned in information marketing. And
it's the age of "specialization".
Before
I explain how this will help you create information
products that sell like crazy, let me give you
a very brief history lesson.
(I
promise, this won't hurt a bit. :-)
Information
products online have evolved since I logged onto
the Internet back in 1999...
1)
THE SIMPLE AGE.
Times
were simple back when I first came online. And
so were the information products. Way back when,
information products weren't readily available
online like they are today. If you could find
ANY information on the topic you were interested
in, you grabbed it.
2)
THE SYSTEMATIC AGE.
As
more and more people learned how to create and
market information products online, a new era
emerged: the "systematic" era. This
was a time when huge information products were
created with hundreds of pages. The idea was to
create comprehensive courses on a particular topic.
3)
THE SEPARATION AGE.
As
"internet marketing" and other business-related
markets became inundated with product offerings,
the birth and rapid growth of "niche marketing"
occurred. People began separating themselves from
the crowd and focused on "tiny niche topics"
of interest.
4)
THE SPECIALIZATION AGE.
Again
competition came - even in these small niches.
While there is still money to be made by focusing
on these tiny, untapped markets -- the well is
drying up at a fast rate. Now enters a new age
... the "specialization" age of information
marketing.
Which
brings us to the lesson -
There
is a LOT of money to be made by creating small,
7-15 page reports
on PRECISE topics.
Most
consumers would rather NOT sift through 100 pages
of information to find out how to do something
they are interested in, nor would they like to
pay for 100 pages of information when they only
need chapter 3.
With
more and more products available on the market,
consumers are getting pickier and pickier. They
want what they want and only what they want.
Perhaps
the biggest untapped information gold mine lies
in this concept of creating small reports on precise
topics.
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Group
Specialized
information.
7-15
page reports that sell anywhere from $10-$100,
depending upon the information.
And
the benefits of writing these small reports are
staggering -
1.
You can write a small report in just a few hours
of one day.
2.
The profit per page ratio is astounding - 10 pages
for $10 is a dollar per page per customer.
3.
Small reports are MUCH easier to write than full-length
courses.
4.
There is a never-ending supply of topics for small
reports.
5.
You maximize the lifetime value of your customer.
In other words, you can sell report after report
to the SAME customer.
6.
A series or collection of your small reports can
be bundled into premium-priced courses over time.
7.
When "hot topics" emerge (almost daily!)
you can quickly crank out a small report to strike
while the iron is hot.
8.
When other marketers are seeing success with their
products, you can create a complementary report
to offer for sale as a supplement.
9.
Many people can't afford to buy (or refuse to
buy) high-priced courses - but virtually anyone
can whip out $10-$15.
The
list could go on and on.
I've
been creating small reports for a long time. In
fact, I make over $15,000 in PROFIT every month
from just ONE of my sites.
I
know this works.
And
not just for me.
I
had a customer recently email me to let me know
he sold 420 copies of his VERY FIRST small report,
during its first month.
So,
what I want to convince you to do is this -
***TRY
IT FOR YOURSELF****
Create
a small 7-15 page report and begin selling it
online and see what kind of results you see.
A
new information age has dawned - the age of specialization!
Create
your own "special" reports and get your
piece of the pie.
Do
you have an idea for a great Small Report, but
need some help? Check out "How To Improve
Your Information W.R.I.T.I.N.G.™" by clicking
here. You'll learn useful tips to help you
in the writing process – so you'll be able
to create information products faster, easier
and, ultimately, better -- and that's more money
in the bank.
