It’s
all under your control.
If
you sell information products and want to make
more
money with them, there’s good news:
It’s
all under your control.
That’s
right, you can make more money with your
information products simply by doing something
that you
have the power to do.
It’s
not dependent upon anyone else. It’s up
to you.
Let
me explain …
While
there are a lot of different aspects of selling
information products, there are really only two
ways to make
more money with them …
Sell
More
Refund Less
Really,
it’s pretty much that simple.
In
order to make more money with information products
you
need to either SELL MORE or REFUND LESS.
Or,
better still, do BOTH.
Now,
in the many years I’ve been selling information
products, I’ve found there are three powerful
tools that will
help you do just that.
You
can use these three tools to SELL MORE by using
them
on your classified ads, solo mailings, sales letters,
autoresponder messages and virtually any sales
tool.
You
can also use these three tools to REFUND LESS
by
applying them to the information products you
create.
Care
to find out what they are?
Read
on …
***
Three Powerful Tools ***
What makes these tools so powerful is a combination
of
important benefits
*
They don’t cost a penny to use.
* They work over and over again.
* They are under your control.
In
fact, you already have them.
These
three powerful tools are WAYS TO USE WORDS.
Tool
#1. Education. When it comes to information products,
nothing comes close to the power and profitability
of
educating your readers.
I’m
talking the distance between the planet Pluto
and the
computer screen you’re now staring at.
Not
even remotely close.
Content
is king. Nobody else gets to wear the crown or
sit
on the throne. Content rules the land of information
products.
So,
first things first, you gotta give your readers
information
that educates them. You gotta teach them something.
Do
this in your promotion tools (ezine articles,
reports, sales
letters, etc.) and you’ll have readers thinking
“This person
knows something … I better take a closer
look.”
You’ll
SELL MORE.
Educate
customers in your information products and show
them how to produce results in their own lives
and you’ll
make them happy, satisfied customers.
You’ll
REFUND LESS.
Tool
#2. Entertainment. To be completely honest, it’s
not
enough to solely provide content. Even if it’s
good content,
that won’t always get the job done.
Think
of it this way: your high school civics teacher
provided you with (too much) content in a single
55-minute
class, but would you really buy anything from
him?
Maybe
a hall pass or a set of earplugs, but that’s
about it. :o)
Nobody
likes to read BORING content. We turn off boring
television programs, we fall asleep reading boring
books and
we keep our credit cards tucked firmly inside
our pockets
when we read boring sales letters, ezine articles,
solo
mailings or special reports.
Make
it fun. Make it entertaining. And you can do that
by
using …
*
Illustrations
* Funny stories
* Analogies
* Outrageous statements
I
once wrote an article entitled “I’ll
Swallow A Live
Grasshopper If This Doesn’t Boost Your Website
Traffic”.
Do
you think anyone read it?
Ask
yourself this: would YOU like to read it?
We
love to have a good time, and there’s no
reason why you
shouldn’t apply that reasoning to your writing.
Keep
readers interested as they consume your promotion
materials by entertaining them.
You’ll
SELL MORE.
Help
customers enjoy reading page after page of your
product by entertaining them.
You’ll
REFUND LESS.
When
you add entertainment to education, you’ll
make more
money with information products …
…
faster than you can say “ “LIVE GRASSHOPPER.”
:o)
Tool
#3. Emotion. Whether it’s outrage over an
injustice,
excitement over a success or piqued interest over
a
possibility, our emotions drive us.
Few
decisions are based on intelligent analysis, but
rather on
emotional response. Few actions are based on accurate
data,
but rather on impulsive feelings.
We
are emotional people. And there is no stronger
proof of
that than to watch what we do and to listen to
what we say.
Your
job is to get us emotional. Fill us with hope.
Empower us. Give us courage. Motivate us. Issue
a
challenge. Inspire. Get us to do something.
That’s
what we really want. More than education, more
than
entertainment – we want someone to compel
us to do
something to make our lives better.
And
the power and profits go to the ones who can do
that.
Fill
readers with hope and expectation with your marketing
materials.
You’ll
SELL MORE.
Give
your customers confidence and enthusiasm as they
read
chapter after chapter of your information product.
You’ll
REFUND LESS.
***
Conclusion ***
If
you want to make more money with information products,
then you CAN do it. You’re in charge. It’s
under your
control.
Education.
Entertainment.
Emotion.
Three
powerful tools that lead to incredible profits.
But,
only if you use them.
Some
will read this article and discard it like they
have done
with countless others.
And
some will get busy.
I
think you’ll be one of the few who will
make more money.
Prove
me right.
.........................
Jimmy D. Brown is the author of "Small Reports
Fortune" - if
you can write 7-15 page small reports, you can
earn a living
online working just a few hours each week from
your home.
Look for his EXCLUSIVE formula "Creating
A Six-Figure Income
With Small Reports" by clicking
here.
.........................
