Did
you notice the title of this article? It's going
to be important in just a minute, so glance back
at it one more time…
"How
I Get Subscribers To Read My Emails".
Any
list publisher in the world knows in order to
get subscribers responding to their email messages,
those subscribers must first READ those email
messages.
The
question is - how to pull it off?
Let's
face it, just blasting out a message to your list
won't make the grade these days. It's hard enough
getting the darn thing delivered properly. Getting
subscribers to actually read your mailing takes
a bit of work.
And
yet there IS a very systematic, very scientific
formula for getting list members to take a look
at your emails and read what you've got waiting
for them.
It's
called - PRAYER!
Well,
maybe that's not the formula but it certainly
couldn't hurt. LOL
Getting
back to the point, it's all about crafting powerful
"subject lines".
The
reason you're here reading this is because the
title in this article got your attention long
enough to get you to take action.
So,
it obviously worked.
Which
prompts two important questions:
1.
Why did my title work well enough to get you to
read it and respond?
2.
How can you apply the same technique I used to
see results with your emails?
Let's
break down the subject line I used, "How
I get subscribers to read my emails", into
three important keys as we answer those two questions...
Key
1 : Focus On The End Result.
One
of the things that undoubtedly caught your attention
when you originally read my title was the fact
that it spoke of some enticing results that I
was achieving, that YOU would like to achieve
as well...
"get
subscribers to read my emails"
That's
an end result that every email marketer wants
to achieve, getting their subscribers to actually
open up and read their emails.
So,
from the beginning there is this indication, this
hint, that I am about to share something that
has already been proven to produce desirable results.
That's
all ad copy is, folks, whether it's a salesletter
or a classified ad or an email subject line. The
primary objective is to get the reader thinking
about the END RESULT.
Start
with the end in mind.
What
potential results can you promise to your subscribers
if they open your email and take a look inside?
I
assure you, when a man or woman on the other end
of the line gets your email, that's what they
want to know - "What's in it for me?"
You
should never click the "send" button
until you have made dead certain that something
in your subject line appeals to the wants and
desires of the individuals who are on your list.
Specifically,
focusing on a desirable result (or lack of results,
if you are using the "fear of loss"
approach) that is so interesting to your subscribers
that they stop in their tracks to read what you've
got inside.
Start
with the end results in mind: "get subscribers
to read my emails".
Whatever
results YOUR specific list wants to achieve -
as it relates to the mailing you are about to
send -
*
Speed read 150 pages an hour
* Get free airline tickets
* Raise a child model
* Take an extra day off each week
* Stop headaches for good
* Lost 12 pounds in 2 weeks
* Cut wedding costs in half
* Save your marriage
* Quit smoking in 30 days
After
you've decided what "end result" you
want to focus on, there is a second key to consider...
Key
2: Give Them An Example To Follow.
Learn
this and learn this well: nothing - absolutely
nothing - speaks louder than personal results.
How
many times have you asked a man or woman who has
lost a lot of weight...
"How
did you do it?"
Just
the other day the youth pastor at my church invited
me to speak to the youth during a Wednesday night
service. I accepted and for forty-five minutes
those teenagers sat quietly, hanging on my every
word.
After
the service was over, the youth pastor came to
me and said those magical words, "How did
you do it?"
He
went on to explain that they are rarely quiet
with him and he has a hard time getting them to
pay attention. He was so interested in learning
how I did it that he dropped by my home the next
day to ask me more questions.
Nothing
- absolutely nothing - speaks louder than personal
results.
*
How did you lose that weight?
* How did you get those youth to listen to you?
* How did you get your lawn so green?
* How did you raise two great kids?
* How did you get that promotion?
* How did you teach your toddler to swim?
You
get the attention of your subscriber by hinting
at results, but you reel them in by giving them
details on how you personally achieved those desirable
results.
If
we have a pattern to follow, we can do it ourselves.
And
that's what we really want.
Notice
my subject line: "How I get subscribers to
read my emails".
*
How I speed read 150 pages an hour
* How I get free airline tickets
* How I raised a child model
* How I take an extra day off each week
* How I stopped headaches for good
* How I lost 12 pounds in 2 weeks
* How I cut wedding costs in half
* How I saved my marriage
* How I quit smoking in 30 days
Every
single one of us that desires a result, wants
to know how to achieve it. And we'd rather not
go to the pains of trying to figure it out ourselves.
We'd
much rather have someone who has achieved what
we want to achieve show us how to do it.
That's
why you are reading this article. Does my system
work? You tell me. :-)
You
wouldn't be here unless it did.
But,
there's a third key as well...
Key
3 : Use A Proven Template To Save Time And Increase
Results.
Now,
to be completely honest with you, this technique
won't work if you continue using it every single
time you do a mailing to your list.
While
you do want to hint at results and even mention
personal results, you cannot simply plug in the
same subject line over and over again...
*
How I make money as an affiliate
* How I make money with joint ventures
* How I make money with my ezine
* How I make money with pay-per-clicks
* How I make money with banners
* How I make money with autoresponders
I
mean, that's gonna get old after a while. It's
gonna lose its luster. It's not going to be nearly
as effective after folks continue seeing it over
and over again.
That's
why you need to keep a set of proven effective
subject line templates on hand, so you can "copy
and paste" them every time you need a "grabber"
subject line for your mailings. Watch what your
favorite ezine authors do and you'll come up with
some good ones, or you can purchase a set of hot
subject lines that you can use any time.
So,
that's how I get subscribers to read emails. I
encourage you to do those three things with your
own opt-in list...
Focus
On The End Result.
Give Them An Example To Follow.
Use A Proven Template To Save Time And Increase
Results.
.........................
Ready to learn more from Jimmy D. Brown about
getting your subscribers to open, read and act
upon the messages you send them? Then grab your
copy of Subject Line Secrets today by ckicking
here. Not only will you find out which words
trigger your readers to click on your emails,
you will also get 20 proven templates you can
start using right away.
.........................
