Are
you a “traffic juggler”?
That
is, do you attempt to get traffic to your site
by doing all kinds of activities ranging from
SEO to PPC listings to buying solo mailings?
In
other words, do you “juggle” your
traffic generation activities like multi-colored
balls – never holding on to one for very
long and always moving on to the next one?
As
a recovering “traffic juggler” myself,
I can tell you this with great certainty ... you
and I aren’t alone.
Sadly,
most internet marketers wear the same hat. They
complicate things by trying every new traffic
strategy, buying ever new traffic tool and joining
every new traffic program.
It
doesn’t need to be that way.
In
fact, what I want to suggest to you in this article
will make your life a whole lot easier, and, as
a direct result, will actually get more traffic
to your site than ever before.
Brace
yourself for a life-changing statement –
**
If you have your own product to sell online,
you only need to focus on ONE traffic strategy!
**
Yep,
you read that correctly.
Instead
of trying to do a gazillion things, there is a
very simple, very effective approach: focus on
the ONE thing that really matters, the ONE thing
that produces the greatest results, the ONE thing
that will get you all the traffic you’ll
ever need.
And
that ONE thing is to...
**
Start, Strengthen and Spread Your Own Affiliate
Program*
Let’s
look at that statement in 3 steps for simplicity
purposes...
Step
1: *START* Your Affiliate Program.
There
is one major reason why you need to start your
own affiliate program that stands head and shoulders
above the rest: every traffic generation concept
(past, present and future) can be done FOR YOU,
BY OTHERS if you have your own affiliate program
in place.
Let
that sink in. Chew on that for a while. It’s
such a paradigm shift that most people don’t
even realize the tidal-wave-like power behind
the concept.
Instead
of you working with PPC ads and you working on
the SEO stuff and you buying the solo mailings,
you can get others to do this FOR YOU as a member
of your affiliate program.
So,
to begin with, you need to start your own affiliate
program. A great place to do this is Clickbank.com.
Step
2: *STRENGTHEN* Your Affiliate Program.
After
establishing your affiliate program, it’s
important to “strengthen” it. That
is, you will need to train your affiliates to
do all of the marketing for you. You’ll
also need to provide them with marketing materials
such as brandable PDF reports, articles, advertisements,
banners, etc.
But,
let’s take this another step.
Instead
of loading some marketing and training materials
to your affiliate center and leaving it up to
your affiliates to figure out how to use them,
why not point out how to use them?
Example:
List 10 great newsletters where they can purchase
solo mailings to promote your offer. Put something
in there for every budget. (What a nice treat
it will be when one of your aggressive affiliates
purchases a $500 solo mailing to promote your
offer!)
You’ll
be SHOCKED to see what this one additional step
can mean to your bottom line.
But,
you could take it even another step further.
How
about offering to personally train 10 affiliates
in how best to promote your offer? You could teach
one how to use ezine advertising; another how
to buy PPC ads in numerous engines; still another
how to distribute ezine articles.
(Here’s
an idea: how about you purchase a copy of the
latest traffic tool or manual for one of your
affiliates and get them involved in using it to
promote you?!)
Can
you imagine the impact?
Step
3: *SPREAD* Your Affiliate Program.
Finally,
you want to continue growing your program by recruiting
more and more affiliates. As your numbers grow,
so will your results.
The
bottom line is simple: instead of “juggling”
a bunch of different traffic ideas, a much more
effective use of your time is to focus on ONE
source of traffic: your own affiliate program.
Juggling
is great for clowns, but lousy for internet marketers.
Don’t
be a clown when it comes to your business.
Wouldn't
it be nice to attract some Super Affiliates? You
know -- the type that can make hundreds or thousands
of sales by sending just one mailing to their
lists. Jimmy D. Brown has authored a report that
you won't want to miss. Check out "8 Irresistible
Ways to Get Super Affiliates To Enlist In Your
Sales Army" by clicking
here.
